CLOTHING DESIGN PORTFOLIO
[ V. 2026 ]
BRAND
AD&C
PROJECT
AW25 “Reduce to Highlight”
TIMELINE
6MO
PROJECT
AW25 “Reduce to Highlight”
TIMELINE
6MO
OVERVIEW
9 Piece Apparel and Product collectiion centered around the developed idea “reduce to highlight”
ROLE
Product Design + Co-Creative Direction
TEAM
Orion Hubbard, Ronan Keenan
Chase Travis, Amon Watson
9 Piece Apparel and Product collectiion centered around the developed idea “reduce to highlight”
ROLE
Product Design + Co-Creative Direction
TEAM
Orion Hubbard, Ronan Keenan
Chase Travis, Amon Watson
ABOUT: “REDUCE TO HIGHLIGHT”
AD&C is an ongoing project and brand created by myself, Chase Travis, Ronan Keenan, and Amon Watson.
AW25 was a six-month exploration into essential garments and objects. AD&C was born from questioning the products that exist—clothing considered essentials, chore coats, bomber jackets, trench coats—and the production methods behind them. Ease of production and military influence have shaped many of the design decisions in the garments we see everyday.
We aimed to take a new approach. Rather than designing for ease of production, we designed for exploration and discovered new methods of make in clothing: bonded overlapping pockets, raw layered fabric hems, invisible back cinches, and cotton nylon fabric compositions that allowed for raw finishes. Methods of make similar to those in performance sportswear, but applied to menswear styles.
The project was titled: Reduce to Highlight. This was the ethos that fueled this six-month project. As we researched and developed construction methods, we came to a realization that much of the associated personality or feeling of the clothing we wear and see is a result of the production method behind it. With this, we wondered how we could reduce construction as much as possible to create a blank slate with the goal of highlighting something else. We treated this project as a push and pull—if we reduce the seams or finishing here, it gives room for something else: color, proportion, material difference. This idea of reducing to highlight became the north star of the project. This concept was applied to both apparel and hard goods, along with other reference points such as Irish cord braiding, hand mending, military flight suits, and more.
A second ethos developed during this project explored rituals, movement, and stillness—how the clothes we wear and objects we use can shape behavior and daily habits.
Each look is paired with a hard-good object, connected through a specific action: moving, showing, and working.
[ Look 1 Moving ] features a modular bomber jacket and knotted pants, with a modular elastic cinch waist, extendable sleeves, hidden thumbholes, and aerated sleeve construction.
[ Look 2 Showing ] centers on showing. A muted brown trench coat conceals subtle pops of color; the same idea is visible on the paired bottoms.
[ Look 3 Working ] explores working through a jacket inspired by French work coats or bleu de travail and traditional mending practices. These ideas were reinterpreted through a process we innovated ourselves, which we are calling bonded patchwork.
I designed the garments in collaboration with Ronan Keenan as part of a larger collection with Chase Travis, who created a series of objects sharing the same ideas, colors, and design approach. Each garment and object pairing was linked through action and product semantics.
AD&C is an ongoing project and brand created by myself, Chase Travis, Ronan Keenan, and Amon Watson.
AW25 was a six-month exploration into essential garments and objects. AD&C was born from questioning the products that exist—clothing considered essentials, chore coats, bomber jackets, trench coats—and the production methods behind them. Ease of production and military influence have shaped many of the design decisions in the garments we see everyday.
We aimed to take a new approach. Rather than designing for ease of production, we designed for exploration and discovered new methods of make in clothing: bonded overlapping pockets, raw layered fabric hems, invisible back cinches, and cotton nylon fabric compositions that allowed for raw finishes. Methods of make similar to those in performance sportswear, but applied to menswear styles.
The project was titled: Reduce to Highlight. This was the ethos that fueled this six-month project. As we researched and developed construction methods, we came to a realization that much of the associated personality or feeling of the clothing we wear and see is a result of the production method behind it. With this, we wondered how we could reduce construction as much as possible to create a blank slate with the goal of highlighting something else. We treated this project as a push and pull—if we reduce the seams or finishing here, it gives room for something else: color, proportion, material difference. This idea of reducing to highlight became the north star of the project. This concept was applied to both apparel and hard goods, along with other reference points such as Irish cord braiding, hand mending, military flight suits, and more.
A second ethos developed during this project explored rituals, movement, and stillness—how the clothes we wear and objects we use can shape behavior and daily habits.
Each look is paired with a hard-good object, connected through a specific action: moving, showing, and working.
[ Look 1 Moving ] features a modular bomber jacket and knotted pants, with a modular elastic cinch waist, extendable sleeves, hidden thumbholes, and aerated sleeve construction.
[ Look 2 Showing ] centers on showing. A muted brown trench coat conceals subtle pops of color; the same idea is visible on the paired bottoms.
[ Look 3 Working ] explores working through a jacket inspired by French work coats or bleu de travail and traditional mending practices. These ideas were reinterpreted through a process we innovated ourselves, which we are calling bonded patchwork.
I designed the garments in collaboration with Ronan Keenan as part of a larger collection with Chase Travis, who created a series of objects sharing the same ideas, colors, and design approach. Each garment and object pairing was linked through action and product semantics.
3.
2.
1. COLE WEARS [ CHORE + BUBBLE PANT ]
4.
7. EVELYN WEARS [ BOMBER + KNOT PANT ]
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5.
10.
8.
9.
14.
13. GRIFFIN WEARS [ TRENCH + SIMPLE PANT ]
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11.
SU25 EVENT
ONE GRAND GALLERY
The videos below are from an event I produced with the AD&C team to show our 9-piece thesis collection. The desire to create a physical experience came from a curiosity about how clothing is understood and remembered. Scale, movement, material, and interaction are difficult to communicate through a screen. Rather than introducing the work solely online, we created a space where the collection could be encountered firsthand. The event became an extension of the project. a moment to experience the garments, objects, and ideas together, and to explore the relationship between them.